In the world of B2B sales, setting appointments is not just about making calls, it is about making informed calls. Business organizations expect relevance, personalization and genuine value before giving up their time. This is where industry research becomes an important factor in the appointment setting process. When appointment setting teams understand a prospect’s industry, market ... https://uberant.com/article/2147610-the-impact-of-industry-research-in-successful-b2b-appointment-setting/