For years, email marketing wisdom was summed up in one mantra: “Grow your list.” Bigger was better. The logic seemed flawless — more emails sent meant more eyes, more clicks, more sales. But here’s the problem: that “one big list” you’re so proud of? It’s not one audience at all. It’s a noisy cocktail party of strangers who happen to be standing in the same room. Think about it. In... https://jpst.it/4vIXE