In email marketing, we’re taught to obsess over the “loud ones” — the subscribers who click every link, reply to campaigns, and engage with everything we send. They’re easy to notice. They’re measurable. They make us feel like our emails are working. But here’s the uncomfortable truth: Sometimes, the most valuable people on your list aren’t the ones constantly raising their hands.... https://medium.com/@betaitsolution7/when-the-quiet-subscribers-matter-more-than-the-loud-ones-7c54ec5d72e9