Most marketers love to say “Email is the highest ROI channel.” They’re not wrong — but they’re not telling the whole story either.
The real story? People are tired of lazy, generic messages. They don’t unsubscribe because they hate email. They unsubscribe because your message feels like it wasn’t written for them at all.
In 2025, human-centered email marketing is the only way to... https://medium.com/@betaitsolution7/stop-shouting-start-listening-the-human-way-to-make-email-marketing-work-in-2025-a09d9cef6dbc