Share it with them so they know exactly which queries they need to pose for the duration of customer interviews. Determine conflicts and contradictory difficulties that are available in the literature. This helps in coming closer towards the resolution of the issue. If, for instance, two diverse approaches are considered https://hbr-case-study-writing-se23407.onesmablog.com/details-fiction-and-hbr-case-study-solution-75081153