The B2B Buyer’s Journey and B2B Marketing - Mark Donnigan Startup CMO

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The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales https://markdonniganstartupmarket39227.blogadvize.com/22972027/marketing-for-b2b-and-today-s-buyer-s-journey-mark-donnigan-interview


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