B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and https://mark-donnigan06306.blog2learn.com/65122892/the-b2b-buyer-s-journey-and-marketing-mark-donnigan-interview-virtual-cmo