Moriarty (1994) considered the cross-disciplinary managerial skills the biggest barrier to IMC, when Duncan and Everett (1993) described that egos and turf battles ended up Principal road blocks to integration. Eagle and Kitchen (2000) recognized four groups of likely barriers to IMC achievement inside their study of recent Zealand advertising http://daltonjwxyw.blogvivi.com/15565514/a-review-of-report代写